When to Work With Four Cross Advisory
The business leaders I help most share a pattern, no matter what industry they are in. Does this sound like you?
- You've built a company with a great product or service for real customers, but your growth is stalling.
- You have marketing tactics in place, but you can't see how they tie to revenue.
- You're the founder or CEO, and too much strategic burden falls on your shoulders.
- Your marketing, sales, and service teams don't work in an aligned fashion.
- Your revenue plan is unpredictable.
Do you face these common growth challenges?
-
Common in construction, industrial services, and professional services. You win work through relationships, and it's worked for years, but the pipeline is unpredictable and you can't grow past the people you already know.
Four Cross Advisory help you build a marketing function that generates demand beyond word-of-mouth, without losing the trust that got you here.
-
Common in software and technology. The founder closed the early deals on conviction and hustle, but that doesn't scale.
We help you implement scalable demand generation, clear positioning in a crowded market, and the Sales–Marketing alignment you need to grow predictably.
-
Common in manufacturing and technology. You make something excellent, and your opportunity is real, but your marketing reflects an earlier era of the business.
We help you, align the team around your highest-value customers, create solution-focused messaging, and create visibility in markets beyond your legacy relationships.
-
Common everywhere. Activity is high, spend is real, and the connection to revenue is a mystery.
Four Cross Advisory helps you replace scattered tactics with one revenue system, so that every dollar and every campaign ties back to growth you can measure.
Who does Four Cross Advisory help?
Work with Four Cross Advisory to implement marketing strategies that used to be out of reach. We help companies that:
Are based in the United States
Make at least $1 million in annual revenue
Have 5+ employees
Have products/services in market
Have a founder/CEO with a growth mindset
Four Cross Advisory helps level the marketing playing field for CEOs of small and medium-sized businesses.
I help my clients adopt a marketing-led strategy for growth, aligning them around a single plan that includes defining ideal customers, building a brand, creating demand generation plays, and utilizing operations within a full revenue system.
I also lead collaboration between Marketing and Sales, Customer Service, and Operations teams to plan and execute as a single revenue team.
— Patrick Elliott, Founder & CMO
Frequently Asked Questions
-
Four Cross Advisory works with businesses that have at least $1 million in annual revenue and have 5+ employees.
-
It is likely the right time to hire a fractional CMO if your marketing tactics aren’t clearly creating revenue, if your company has no set marketing strategy, and you do not want to make the significant investment in a full-time CMO.
-
Four Cross Advisory works with companies that already have a product or service in the market. We can provide references for fractional leaders that work with pre-launch companies on marketing and revenue strategies.
-
Four Cross Advisory is located in the Atlanta Metropolitan area, but works with clients based throughout the United States.