About Patrick Elliott
Marketing leader. Revenue strategist. Fractional CMO for businesses ready to reach their growth potential.
I’m Patrick Elliott — a marketing and revenue growth leader who’s spent over 20 years helping companies grow across software, healthcare, manufacturing, and financial services.
I was the first VP of Marketing at a B2B software company that tripled its revenue in five years. I’ve managed brand strategy and pricing for a $1B+ pharmaceutical launch. I’ve led commercial strategy for health product lines worth tens of millions of dollars. And I’ve launched account-based marketing programs at scale in complex enterprises.
Along the way, I noticed something: the best marketing and revenue strategies were concentrated in a handful of well-funded industries. Small and mid-sized businesses — the companies that truly drive our economy — were being left behind. Not because they lacked ambition, but because they lacked access to the right leadership, systems, and strategic thinking.
That’s why I launched Four Cross Advisory.
Why “Four Cross?”
Four functions “cross over” to drive your revenue: marketing, sales, customer service, and operations.
Most businesses treat them as separate departments with separate goals. But the companies with the fastest revenue growth understand that these functions cross over each other — in planning, in execution, and in how they serve the customer.
That intersection is where I work. As your fractional CMO, I help all four functions meet their objectives while staying aligned to a single revenue plan, so your whole team is pulling in the same direction.
A Proven Approach
I don’t pull from a single playbook. My approach draws from over two decades spent working across multiple industries.
I’ve adapted what’s worked in software, healthcare, manufacturing, and financial services to fit your business and your market.
As a Certified Implementation Partner of the GTM Operating System, I also bring a battle-tested framework to set strategy, build brands, generate demand, and align teams.
Hundreds of companies use the GTM OS in building their revenue systems, and I take the best of the framework and adapt it to your business.
Talk to Four Cross Advisory
Ideal Customer Profile Strategy
Target your best-fit customers and align positioning and messaging.
Brand Building
Stand out in your industry and develop long-term recognition.
Demand Generation Engines
Fill your pipeline by creating and capturing sustainable demand.
Sales Enablement
Align Marketing with Sales teams to close deals faster.
Customer Retention and Expansion
Market to existing customers to build loyalty and grow retained revenue.
Revenue Operations
Connect your teams and your data to make smarter decisions.
Whether your business is in software, healthcare, manufacturing, professional services, construction, or industrial services — I’ll follow a disciplined process to help you find your unique opportunities and grow your revenue systematically.