Choose the engagement that fits your business.
Your Business
Your Challenges
Your Goals
Four Cross = Four Ways to Work
Choose the level of engagement that fits your needs, your budget, and your goals for long-term marketing and revenue success.
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Senior marketing leadership, without the full-time hire. This is for CEOs who need someone to lead the marketing function, align revenue teams, and build systems for long-term growth. I join the leadership team on a part-time retainer. While leading your marketing function, I’ll set strategy, develop your brand and messaging, oversee demand generation oversight, align sales and marketing, and build KPIs and reporting systems. With engagement lengths starting at 6 months, I’ll build plans to suit your business needs.
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Focused help on the challenge that matters most, right now. This is for businesses that need targeted, intensive support on a specific marketing or revenue challenge — without a long-term commitment. We work together through a tailored series of workshops designed to diagnose the issue, build a strategy, and leave you with a clear action plan your team can execute.
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A marketing and revenue partner throughout the year. This is for businesses that want consistent strategic guidance on a quarterly rhythm. Each quarter, I assess your revenue system across marketing, sales, customer service, and operations. I’ll identify what's working, what's not, and where the biggest improvement opportunities are. Then we build a focused action plan and I work alongside your department leaders to drive changes that show up in your results.
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Expert guidance so you can lead your own growth. I coach CEOs and revenue leaders who want strategic direction without a hands-on engagement. Maybe you have a capable marketing person on your team who needs senior-level mentorship. Maybe you're a founder who's been running marketing yourself and wants a sounding board to sharpen your approach. Or maybe you're not ready for a larger engagement but need more than a blog post or a webinar to move forward.
Talk to Four Cross Advisory
What I Work On
I provide hands-on expertise across the full spectrum of marketing, to help you reach your revenue goals. Here’s what that looks like in practice:
Marketing Strategy
Marketing Strategy is the foundation that aligns your product, customer, and message into a coherent plan. Every engagement starts with understanding your market and your customer. I help you build the strategic foundation that everything else runs on, including market and competitive analysis, voice of customer research, buyer personas and journey mapping, ideal customer profiles, segmentation and targeting, value propositions, and product launch playbooks.
Demand Creation
Demand creation is all about getting your name in front of the right people at the right time. I help with email campaigns, social media strategy, audio and video content, direct mail, PR and trade media, partnership and community marketing, influencer marketing, and informational design.
Sales Enablement
Sales enablement is a key role of your marketing team, in which they give your sales team the tools to close and your service team the tools to retain. This covers sales presentations and collateral, recorded demos, FAQs and data sheets, ROI calculators, sales coaching, customer newsletters, and retention and upsell strategies.
Brand and Messaging
Brand and messaging combine to determine how customers recognize, trust, and choose you. I work with you on messaging fundamentals, brand standards, company voice, website structure and messaging, content strategy and distribution, thought leadership planning, and customer testimonials that build credibility.
Demand Capture
Demand capture is how we turn awareness into pipeline by creating customer interest and action. I help you build systems for search engine and AI optimization (SEO/AEO), paid advertising, intelligent outbound prospecting, live and virtual events, customer referral programs, and lead flow and pipeline management.
Revenue Operations
Revenue operations is the connective tissue that aligns your teams, your data, and your processes to all work together. I help with team planning and development, budget development, KPI design and reporting, project and campaign management, CRM strategy, and marketing automation platforms.
Need Something You Don’t See Here?
Marketing today touches everything from web development to data analytics to creative production. If your business needs expertise in an area outside my core capabilities — such as graphic design, web development, video production, or advanced AI — I work with a trusted network of specialist partners who I can bring in to support the engagement.
With Four Cross Advisory as your point of contact, you’ll get a team that meets your needs without having to source and manage multiple vendors yourself.
What You Can Expect
No matter what engagement model you choose, here’s how we’ll get started:
1) Discovery Call
We’ll discuss your business, your marketing challenges, and your revenue goals.
2) Assessment
I evaluate your current marketing, sales, and service alignment and identify the highest-impact opportunities.
3) Proposal
You get a tailored plan with clear scope, timeline, and investment.
4) Engagement
We get to work! I will be the strategic partner who's invested in your growth for the long-term.