Your marketing activity isn’t growing your revenue.
You’ve built a great business. Your marketing should also be great.
Clarify Your Strategy
Align Your Teams
Grow Your Revenue
Does this sound like your business?
You've built a strong company. Your team is working hard. You’ve had early success. You have lots of marketing tactics running, but they somehow aren’t turning into revenue growth.
The root cause is rarely a tactical problem. It’s usually something deeper:
Your team members don’t understand your target customer.
Your brand doesn’t stand out from your competitors.
Your sales and marketing teams are not on the same page.
You don’t know where your next sales opportunity is coming from.
You aren’t growing revenue from within your customer base.
If any of this sounds familiar, you’re not alone. These are the exact challenges I’ve spent over 20 years helping companies solve.
Across software, healthcare, manufacturing, professional services, and other industries, these are signs that your revenue system needs work.
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The Benefits of Revenue Marketing
Your team members understand your Ideal Customer Profiles (ICPs) and the right offerings for them.
Your marketplace understands your unique Point of View (POV) and sees it in your content.
You know where to spend money and time to generate new sales leads.
Your Marketing and Sales teams work together to create opportunities and win them quickly.
Your customers recognize the value of your service and are repeat buyers.
Here’s how I help create your Revenue Marketing System
I bring senior marketing leadership experience and a proven framework to help get your revenue growth back on track.
A Single System
Marketing, Sales, Customer Service, and Operations teams stop working in silos and start pulling in the same direction. Each team works within its scope to support customer experiences and drive more revenue.
A Marketing Engine
I build a professional marketing system and tailor it for your business. Strategy, a defined brand, demand generation, sales enablement, customer growth, and operations all work together.
Strategic Clarity
From target customers to your messaging, from point of view to lead generation channels, from buyer’s journey to KPIs — I’ll build a playbook that addresses your most pressing challenges and helps your teams succeed as one.
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How we work together
Every engagement is tailored to what your business needs: your objectives, your timeline, your budget.
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Connect with me on a regular basis, leader to leader. I'll identify problems, diagnose root causes, and help build a clear path forward to improve your marketing.
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Together, we will focus on your most pressing marketing and revenue system challenges. Through a tailored, workshop-driven engagement, I’ll help you diagnose your issues, build a strategy, and walk away with a clear action plan your team can execute.
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Work with me on a regular marketing and go-to-market planning rhythm. Each quarter, I’ll assess your marketing engine and revenue system, develop an action plan to create specific improvements, and help your department leaders with projects to improve their function’s contributions to revenue.
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I’ll joi your leadership team as your marketing leader — setting strategy, aligning your revenue teams, guiding execution, and building a structure for long-term growth. You get the benefits of senior marketing leadership without the cost or commitment of a full-time executive hire.
Your Industry, Your Opportunity
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Your expertise is in your service, but your clients can't tell you apart from the competition. I help services firms sharpen their positioning, define their competitive edge, build a demand engine beyond word-of-mouth, and create scalable systems so growth doesn't depend on a few key rainmakers.
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You win work through relationships and reputation, but that model has a ceiling. I help construction companies grow “beyond the bid” with a marketing function that generates consistent leads, strengthens your brand in your market, and positions you to compete for bigger projects with larger clients.
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You own your growth responsibilities, but you must also work within your franchisor’s expectations. I work with franchisees to maximize their growth potential while managing tight brand standards and budgets, helping them to build pipeline, earn new business, and win in competitive local markets.
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Regulations are complex, buyers are cautious, and sales cycles are long. I help healthcare companies get through to decision makers with clear messaging, targeted demand generation, and sales enablement that builds trust with the decision-makers who control budgets.
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Your reputation gets you repeat business, but it won't get you to the next level. I help industrial services companies build a marketing presence that generates new leads beyond existing relationships, creates clear differentiation in crowded fields, and turns your track record of safety and reliability into a brand that wins bigger contracts.
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Your products are strong, your opportunity is real, but your go-to-market may not be keeping up. I help manufacturers modernize their marketing, align teams around your highest-value customers, and create visibility in markets beyond your legacy relationships.
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You've built the innovative product, and now you need the revenue engine to match. I help software and technology companies move beyond founder-led sales with scalable demand generation, clear positioning in crowded markets, and the team alignment needed to grow predictably.
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Your business is built on skill, reputation, and hard work, but those aren’t enough on their own to drive real business growth. I work with trades businesses to turn credibility into a brand, stand out in their local markets, and drive real results without breaking the bank.
Testimonials
Frequently Asked Questions
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A fractional CMO is a senior marketing executive who works part-time inside your business, providing executive-level leadership without the cost of a full-time hire. Patrick Elliott, founder of Four Cross Advisory, serves as a fractional CMO for small and mid-sized businesses across software, healthcare, manufacturing, industrial, professional services, and other verticals.
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Four Cross Advisory works with CEOs and leadership teams of small and mid-sized businesses, typically with revenue between $1M and $20M. Industries served include business and professional services, construction, franchises, healthcare, industrial services, manufacturing, software and technology, and trades.
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Four Cross Advisory is an executive-level marketing partner that builds the revenue strategy your business runs on, while marketing agencies focus on tactical execution. Patrick Elliott works alongside your leadership team as an executive-level partner, aligning Marketing, Sales, Customer Service, and Operations into a single revenue system.
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You should hire a fractional CMO when your business needs strategic marketing leadership but isn’t ready for a full-time CMO — and when you’ve found that agencies execute well but don’t build the strategy that drives results. A fractional CMO like Patrick Elliott sits on your leadership team, builds the playbook, and aligns Marketing with Sales, Customer Service, and Operations. A marketing agency typically reports to that playbook and executes specific tactics within it.
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Fractional CMO costs vary based on engagement scope and time commitment, with most arrangements priced significantly below a full-time CMO salary while delivering executive-level leadership. Four Cross Advisory offers several engagement formats, from focused hourly coaching to embedded Fractional CMO retainers, with pricing tailored to your business needs.
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Four Cross Advisory is based in the Atlanta, Georgia metro area, and we work with clients across the United States. Patrick Elliott has deep roots in the Atlanta and North Georgia business communities and works with both local and remote clients.
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A Four Cross Advisory engagement is a customized marketing leadership partnership designed around your objectives, timeline, and budget. Common formats include marketing coaching, the Four Cross Deep Dive workshop, Four Cross in Four Quarters quarterly planning, and embedded Fractional CMO retainers.
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Start with the free 10-15 minute Marketing Assessment to identify the biggest opportunities in your revenue system. Then schedule a call to discuss what an engagement would look like for your business.
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Ready to Get Started?
1) Take Your Free Assessment.
See where your marketing engine is strong, and identify the biggest opportunities to accelerate growth.
2) Book a Consultation.
We’ll talk through what’s working, what’s not, and what approach fits your business.
3) Start Growing.
I’ll help you put the right strategy, team alignment, and execution systems in place to build predictable, sustainable revenue.